Regional Growth Strategic hiring of regional sales managers in the Central and Western US in 2025-2026 indicates a focus on expanding geographic coverage. This opens opportunities to engage these new regional teams with tailored power monitoring and energy management solutions for local manufacturers, utilities contractors, and system integrators.

Expanding Product Suite Dranetz offers scalable solutions from portable analyzers to permanent energy management devices with data storage and web-based solutions, plus value-added services. This breadth allows cross-sell of complementary monitoring hardware, software licenses, and consulting services to existing customers upgrading from portable to permanent installations.

Education & Enablement Active participation in continuing education conferences and seminars demonstrates a commitment to knowledge transfer. Leverage this by offering training bundles, certification programs, and partner-enabled courses to electrical contractors, service providers, and utilities seeking accredited power quality expertise.

Brand Authority With a 60+ year track record and over 100,000 clients, Dranetz has strong credibility in power monitoring. Sales conversations can emphasize reliability, long-term support, and case studies across industries to win deals with risk-averse buyers in manufacturing and energy-intensive sectors.

Channel & Global Reach Recent regional hires and global distribution leadership suggest an emphasis on expanding indirect sales and international reach. Target channel partners, distributors, and system integrators who serve utilities, OEMs, and large facilities needing scalable monitoring platforms and remote data access.