Premium catering Target mid-sized events in Baton Rouge and neighboring markets where upscale menus and tailored service are valued, leveraging Drakes Catering's customized menu expertise to win higher-margin contracts.

Technology enablement Position Drakes as a tech-savvy provider by highlighting use of Google Cloud and modern CMS tools to streamline event planning, proposals, and client communications, offering scalable digital experiences for corporate clients.

Revenue growth With reported revenue between one and ten million, pursue enterprise and nonprofit opportunities, upsell bundled services (staffing, staffing ratios, décor, and themed menus) to increase average deal size.

Regional expansion Leverage Baton Rouge base to target regional events in Louisiana with a focus on repeat business from venues and corporations that require dependable, high-end catering for recurring conferences and galas.

Competitive positioning Differentiate through a strong guest experience promise and culinary customization, using storytelling about menu tailoring and eye-catching presentation to compete against similarly sized caterers in the market.