Market fit Target a highly specialized segment within the blown film and plastics manufacturing sector that values advanced internal bubble cooling, width control, and slit-seal technologies to improve yield, efficiency, and product quality.

Growth opportunity Position as a cost-effective partner for small to mid-sized plastics converters with limited in-house R&D, offering proven process enhancements that can deliver measurable CPP (cost per part) reductions and faster time-to-value.

Tech leverage Highlight compatibility with common manufacturing tech stacks and web interfaces while showcasing durable process control innovations to appeal to operations and maintenance teams seeking modernization without high disruption.

Customer expansion Leverage strong reference potential in the U.S. market, particularly Texas-based manufacturers, to drive pilots and case studies that demonstrate ROI from IBC and width control improvements.

Sales motion Develop a concise value proposition focused on competitiveness and profitability gains for blown film converters, supported by short sales cycles, scalable hardware upgrades, and clear post-install support.