Strategic partnerships DPAA recently announced strategic partnerships with AdQuick and Co-op, signaling a focus on expanding reach in OOH planning, buying, measurement and UK market deployment. This creates a sales opening to offer complementary solutions, data, or services that integrate with these ecosystems.

Global event exposure DPAA hosts the annual Summit and participates in major industry events such as Cannes Lions and POSSIBLE, attracting brands, agencies, networks and ad tech firms. This presents opportunities to engage attendees through sponsorships, speaking slots or targeted partnerships to showcase products and payload offerings.

New content channels The launch of Launchpad of Innovation podcast expands content reach into education and thought leadership. Sales teams can leverage this channel to co-create sponsored episodes, distribute case studies, and build familiarity with DPAA’s community among potential clients.

Co-op Media Network expansion DPAA’s May 2026 launch of Co-op Media Network Out of Home in the UK indicates a growing cooperative OOH ecosystem. There is potential to offer cross-network media planning, data collaboration, or joint campaigns that benefit publishers, networks and advertisers in this expanding network.

Growth and health signals With a revenue range of 25 to 50 million and a member base of 11-50 employees, DPAA appears positioned for scalable growth and deeper industry integration. This suggests opportunities to sell B2B services such as advanced analytics, forecasting tools, training programs, and technology partnerships aligned with their global collaboration goals.