Local Wellness Growth Target the Downtown Athletic Club in Amarillo for enterprise fitness programs, corporate wellness packages, and facility partnerships to drive member engagement and cross-sell services like massage therapy, personal training, and group classes.

Membership Expansion Capitalize on their 11-50 employee base and 1M-10M revenue range by offering scalable membership solutions, referral incentives, and corporate discounts to boost onboarding of new members and group enrollments.

Digital Presence Upgrade Propose integrated tech solutions to enhance member experience and data capture, aligning with their current tech stack (Weebly, Wix, WordPress) while offering advanced scheduling, mobile access, and analytics to drive retention and upsell opportunities.

Full-Body Fitness Portfolio Leverage their diverse services—personal training, group fitness, massage therapy, and a cafe—to cross-sell bundled programs, time-limited promotions, and on-site events that increase average revenue per member.

Competitive Positioning Position as a scalable partner for a small but growing wellness provider in a competitive landscape, emphasizing tailored solutions, local community focus, and flexible contracts to differentiate from large national chains.