Unique Conference Value Position the property as the only IACC-certified conference space in downtown Detroit with free WiFi, targeting enterprise event planners and associations seeking certified, high-end meeting environments.

Tech-Driven Engagement Leverage the hotel’s tech stack (Adobe Experience Cloud, Microsoft Power Platform, SAP Concur, LinkedIn and Amazon advertising) to offer personalized campaigns, streamlined booking, and expense management demonstrations for sales teams and corporate groups.

Strategic Growth Levers Capitalize on Detroit’s vibrant events ecosystem near Huntington Place and Comerica Park to pursue partnerships with large corporate clients, sports organizations, and local associations seeking convenient, heritage-adjacent venues.

Boutique Scale Opportunity With a small team footprint and revenue in the lower-mid millions, target mid-market corporate accounts and regional associations that favor intimate, high-touch service combined with Hilton’s loyalty ecosystem.

Cross-Brand Expansion Monitor Hilton’s expansion moves and loyalty-enabled programs (Outset Collection, Tapestry Collection, European growth) to align sales pitches for clients seeking scalable, globally connected venues with local character.