Hospitality Partnerships Leverage Dormity's experiential testing and physiotherapist-led quality checks to target hotels, resorts, clinics, and senior care facilities with premium mattresses and sleep solutions; offer trial programs and bundled hospitality packages to drive bulk orders.

Wholesale Expansion Formalize wholesale and private-label programs to reach retailers, interior design studios, and corporate buyers, showcasing the tested quality model and cost-to-quality value to accelerate larger, recurring orders beyond consumer stores.

International Momentum Capitalize on cross-border activity and international interest around the Dormity brand to pursue distribution partnerships or regional licensing in Australia and other regions, unlocking new revenue streams.

Sustainable Materials Position Dormity around sustainable sourcing and rigorous testing as a differentiator for eco-conscious retailers and customers, with potential private-label options featuring certified materials.

Digital Growth Enhance digital channel performance by optimizing the e-commerce experience, search visibility, and wholesale CRM, using the current tech stack (Ruby on Rails, PHP, analytics and marketing tools) to convert store visitors and nurture B2B leads.