Insights

Growing Market Presence DONNI. operates in the retail sector with an estimated revenue between 1 million and 10 million dollars, indicating a solid positioning within the niche of versatile, lifestyle accessories. Their unique focus on adaptable essentials appeals to consumers seeking functional yet stylish products, presenting opportunities to expand their market reach through targeted campaigns or new retail channels.

Appealing Brand Story Founded on a heartfelt story linked to the founder's personal loss and a mission to create meaningful, soulful products, DONNI. has a compelling narrative that can resonate strongly with consumers looking for authenticity and purpose in their purchases. Leveraging this story in marketing efforts can foster brand loyalty and differentiate the company in a crowded marketplace.

Sustainability and Ethical Focus The company's commitment to supporting women artisans in Los Angeles and making charitable donations each season demonstrates an ethical and sustainable approach that aligns with the values of conscious consumers. This positioning can be leveraged to attract customers who prioritize social responsibility and eco-friendly products, opening opportunities for collaborations or certifications.

Engagement Through Digital Platforms Utilizing a tech stack that includes TikTok Pixel, Google Analytics, and social commerce tools like Apple Pay and AfterPay, DONNI. actively engages with digital-first audiences. Expanding influencer collaborations or enhancing e-commerce personalization could drive increased online sales and customer engagement, especially among younger demographics.

Market Trends and Opportunities With a strategic focus on versatile, easy-to-wear essentials, DONNI. is well-positioned to capitalize on growing consumer interest in multi-functional fashion items and lifestyle accessories. Developing new product lines or expanding into related categories such as home or travel accessories could further diversify revenue streams and increase sales opportunities.

DONNI. Tech Stack

DONNI. uses 8 technology products and services including TikTok Pixel, Unpkg, HulkApps Product Reviews, and more. Explore DONNI.'s tech stack below.

  • TikTok Pixel
    Analytics
  • Unpkg
    Content Delivery Network
  • HulkApps Product Reviews
    Online Review Management
  • Apple Pay
    Payment Processing
  • AfterPay
    Payment Processing
  • Tailwind CSS
    UI Frameworks
  • Plyr
    Video Players
  • Google Analytics
    Web Analytics

DONNI.'s Email Address Formats

DONNI. uses at least 1 format(s):
DONNI. Email FormatsExamplePercentage
First@shopdonni.comJohn@shopdonni.com
42%
Last@shopdonni.comDoe@shopdonni.com
8%
First@shopdonni.comJohn@shopdonni.com
42%
Last@shopdonni.comDoe@shopdonni.com
8%

Frequently Asked Questions

What is DONNI.'s phone number?

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You can contact DONNI.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is DONNI.'s official website and social media links?

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DONNI.'s official website is shopdonni.com and has social profiles on LinkedIn.

What is DONNI.'s NAICS code?

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DONNI.'s NAICS code is 44-45 - Retail Trade.

How many employees does DONNI. have currently?

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As of December 2025, DONNI. has approximately 70 employees across 2 continents, including North AmericaSouth America. Key team members include Director Of Operations: M. F.Senior Accountant: L. M.Campus Representative For Grand Valley State University: J. W.. Explore DONNI.'s employee directory with LeadIQ.

What industry does DONNI. belong to?

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DONNI. operates in the Retail industry.

What technology does DONNI. use?

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DONNI.'s tech stack includes TikTok PixelUnpkgHulkApps Product ReviewsApple PayAfterPayTailwind CSSPlyrGoogle Analytics.

What is DONNI.'s email format?

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DONNI.'s email format typically follows the pattern of First@shopdonni.com. Find more DONNI. email formats with LeadIQ.

When was DONNI. founded?

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DONNI. was founded in 2011.

DONNI.

RetailCalifornia, United States51-200 Employees

DONNI. is a collection of everyday essentials, each with endless ways to wear. Soft fabrics and clever construction allow for unlimited versatility and ease: the wearer can drape a cape, style a sarong, or wrap a headscarf with just a few folds. A Donni piece ties together any outfit effortlessly, and is all-ways you.

Founder, Alyssa Wasko, began making scarves in 2009 to cope with the death of her father Donald. Her friends began asking for them, and soon enough her fellow peers were selling the scarves on campuses across the country. The creative outlet grew into a full-fledged business, and she named it DONNI after her father, who always called her his lucky charm. Each piece is adorned with an angel wing to take on the aspirations of its owner. 

DONNI scarves are made in Los Angeles by women who are like family to the brand. In Donald's name, the brand seeks to create scarves with soul: this begins by supporting the women who produce them, and concludes with a donation to a different charity every season.

Look good. Feel good. Do good.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    DONNI.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    DONNI.'s revenue is estimated to be in the range of $1M$10M

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