Trusted Dealer DoneDeal Cars has expanded its dealer network with the Trusted Dealer Programme, highlighting warranties, verified history checks, and top-rated service. This presents an opportunity to offer premium partner solutions such as enhanced warranty services, history verification tooling, or service level partnerships to further differentiate dealers and attract more listings.

Platform Growth As Ireland’s largest car marketplace with over 86,000 cars and a high dealership share, there is potential to upsell advertising packages, listing prominence, and performance marketing tools to dealerships seeking greater exposure, especially among Trusted Dealers who already demonstrate higher value and trust.

AI Driven The launch of a ChatGPT powered listings app and conversational search indicates a willingness to invest in AI-enabled buyer experiences. This creates sales opportunities for AI-enhanced ad products, chatbot integrations for lead capture, and analytics services that measure conversational engagement and conversion impact.

Financing Synergy Existing partnerships with finance intermediaries and the introduction of Trustap for online reservations signal openness to financing and transaction solutions. There is room to bundle advertising with financing offers, loan pre-qualification leads, and reservation retention features to increase dealer conversions.

Expansion Signals Schibsted’s acquisition and ongoing platform evolution show a trajectory of scale and professionalization. This suggests opportunities to propose enterprise-level advertising deals, data-driven market insights, and cross-border or syndicated campaigns leveraging the broader Schibsted ecosystem.