Boutique casting Leverage their small team size (2-10 employees) to position as a highly personal, flexible casting partner for mid-budget productions that require hands-on collaboration and rapid turnaround in New York.

Experienced leadership Highlight the 30+ years in the industry and dual leadership of Donald Case and Rachel Silver to build trust with clients seeking proven casting expertise for commercials, film, and TV projects.

In-house capabilities Emphasize in-house NY casting studios and broad coverage across union and non-union principal roles to target productions needing end-to-end casting with fast, high-quality candidate matching.

Digital presence Capitalize on existing tech stack and analytics familiarity to offer data-driven casting optimization, A/B testing of casting calls, and retargeting to studios, agencies, and production houses already using similar tools.

Growth potential Position as a strong regional alternative to larger firms by offering personalized service, potential for scalable partnerships with agencies and production companies, and opportunities to win mid-market projects away from national competitors.