Digital Growth The current online presence relies on Wix with basic marketing tools. There is potential to implement a customer relationship management system, marketing automation, and enhanced lead capture to convert site traffic into customers and expand reach.

Cloud and Security The tech stack includes Google Cloud CDN and Fastly. Opportunities exist to optimize cloud spend, adopt a multi CDN approach for reliability, and strengthen security with ongoing monitoring and automated backups.

Operations Modernization With a lean team, outsourcing IT, security monitoring, and workflow automation can scale operations without adding headcount while improving efficiency and uptime.

Data-Driven Growth There is potential to apply analytics for demand forecasting, inventory and supplier optimization, and price risk management to improve margins and procurement decisions.

Regional Growth Located in New Hampshire, the company could pursue regional distribution partnerships and local market expansion, leveraging sustainability and traceability initiatives as differentiators.