Strategic IT Buy Position Document Strategies as a business problem solver rather than a technology vendor to align with the company’s messaging and highlight consulting-led services such as document management, printers and multifunction systems, and mailing/document handling.

SMB Focus Target the small to mid-size enterprise segment (11-50 employees) within the retail office equipment space, emphasizing scalable document creation and management solutions that grow with customers as their needs expand.

Partnership Leverage Leverage past partnerships such as Pitney Bowes and recent sales operations hires to unlock co-selling opportunities, cross-sell printer/scanner solutions, and expand channel reach through complementary vendors.

Digital Presence Capitalize on a WordPress-driven site and SEO tools to run targeted content and outbound campaigns showcasing how integrated document workflows reduce manual tasks, improve productivity, and cut costs.

Financial Opportunity With an annual revenue range of 10–25 million, pursue upsell of managed print services, document management platforms, and cloud-enabled solutions to consolidate vendors and drive higher average deal sizes.