Insights

Wellness market fit Small wellness and fitness services business with a focus on behaviour change through the Flex app, presenting a potential opportunity to upsell to corporate wellness programs, employee wellbeing initiatives, or community health projects.

Tech stack leverage Uses Google Analytics Enhanced ECommerce, Mailchimp, WordPress and Cloudflare; potential to offer data-driven marketing, customer engagement solutions, or integration services to optimize user acquisition and retention for Flex and similar wellness platforms.

Limited resources Team size is 2-10 employees, indicating a small, agile operation with potential dependency on scalable partnerships, white-label solutions, or co-marketing arrangements to accelerate growth without heavy headcount.

Growth potential Revenue current range ($0-1M) suggests early-stage traction with room for expansion; opportunity to propose onboarding programs, enterprise licensing, or bundled services for larger organizations seeking scalable wellbeing tools.

Market positioning Positioned around behaviour change and wellbeing at scale; potential to align with corporate clients, education sectors, and community programs seeking practical, step-by-step wellbeing interventions and measurable outcomes.

Similar companies to Do Something Different

Do Something Different Tech Stack

Do Something Different uses 8 technology products and services including Google Analytics Enhanced eCommerce, WordPress, oEmbed, and more. Explore Do Something Different's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • WordPress
    Content Management System
  • oEmbed
    Dev Tools
  • Mailchimp
    Email
  • Font Awesome
    Font Scripts
  • Yoast SEO
    Search Engines
  • Cloudflare Bot Management
    Security
  • SVG Support
    Web Platform Extensions

Do Something Different's Email Address Formats

Do Something Different uses at least 1 format(s):
Do Something Different Email FormatsExamplePercentage
First@dsd.meJohn@dsd.me
86%
FirstL@dsd.meJohnD@dsd.me
7%
Middle@dsd.meMichael@dsd.me
7%

Frequently Asked Questions

Where is Do Something Different's headquarters located?

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Do Something Different's main headquarters is located at 31 Montefiore Road Brighton, England bn3 1rd United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaAfrica.

What is Do Something Different's official website and social media links?

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Do Something Different's official website is dsd.me and has social profiles on LinkedIn.

What is Do Something Different's SIC code NAICS code?

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Do Something Different's SIC code is 8299 - Schools and Educational Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Do Something Different have currently?

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As of June 2026, Do Something Different has approximately 6 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Ceo: R. R.Co-Founder: B. C. F.Behaviour Changer, Director.: K. P.. Explore Do Something Different's employee directory with LeadIQ.

What industry does Do Something Different belong to?

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Do Something Different operates in the Wellness and Fitness Services industry.

What technology does Do Something Different use?

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Do Something Different's tech stack includes Google Analytics Enhanced eCommerceWordPressoEmbedMailchimpFont AwesomeYoast SEOCloudflare Bot ManagementSVG Support.

What is Do Something Different's email format?

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Do Something Different's email format typically follows the pattern of First@dsd.me. Find more Do Something Different email formats with LeadIQ.

When was Do Something Different founded?

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Do Something Different was founded in 2010.

Do Something Different

Wellness and Fitness ServicesEngland, United Kingdom2-10 Employees

Do Something Different is a small wellness and fitness services company based in Brighton, England. It developed Flex, a behavior-change system and app designed to build wellbeing through small, incremental steps. The product targets organisations and communities seeking to foster wellbeing by guiding everyday actions. In its sector, the company focuses on practical tools that support sustained behaviour change around wellbeing. 
In 2015, it was reported that Do Something Different was collaborating with an award-winning social enterprise to develop an Innovation Programme accessible to a broad audience, aimed at supporting positive behaviour change toward greater innovation in work and life, with a launch planned after final software tweaks.

Section iconCompany Overview

Headquarters
31 Montefiore Road Brighton, England bn3 1rd United Kingdom
Website
dsd.me
SIC Code
8299 - Schools and Educational Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M

    Do Something Different's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Do Something Different's revenue is estimated to be in the range of $1M

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