Nutrigenetics Opportunity DNAfit offers personalised genetics-based health, fitness, and nutrition guidance with potential for enterprise wellness programs. Target mid-market and corporate clients seeking bespoke employee wellbeing and prevention-focused initiatives.

Acquisition & Scale Part of the Prenetics group since 2018, DNAfit has access to broader genetic testing capabilities, distribution networks, and funding. Leverage parent company reach for co-sell, bundled wellness offerings, and cross-sell opportunities to larger corporate accounts.

Health Tech Integration Existing tech stack includes Optimizely, Intercom, HubSpot, Azure, and analytics tools, facilitating digital engagement and scalable implementation. Position DNAfit as a ready-to-integrate wellness data platform for employers and health systems.

Global Partnerships Network spans fitness clubs, professional sports teams, distributors, and gym chains. Propose enterprise partnerships with large gym franchises, corporate fitness programs, and athletic organizations seeking validated nutrigenetic solutions.

Product Roadmap Past and ongoing moves toward connected systems, policy development, and mobile app enhancements indicate a continuous improvement approach. Present value through updated mobile experiences, underpinned by preventative care and personalized coaching for employees.