Security partnerships DNA is actively collaborating on AI-powered security operations with Kyndryl and Google Security Operations to serve SMEs in Finland, indicating a strong selling point for expanding managed security services and SOC capabilities to cross-sell to similar clients.

AI driven support Recent alliances with LastBot to deliver AI-powered customer service via DNA Apuri signal a readiness to monetize conversational AI and intelligent automation, presenting opportunities to upsell AI contact center Solutions and integration services.

Identity and access Joint development of a mobile certificate for strong authentication with Elisa and Telia demonstrates expertise in identity solutions; potential opportunity to offer FIDO, passwordless, and IAM services to Finnish enterprises seeking secure access controls.

Proactive risk Launch of Hiya Protect branded as DNA Numerovahti for real-time call threat detection shows capability in telecom safety and risk mitigation, suggesting cross-sell of security analytics, threat intelligence, and telecom risk services to business and consumer customers.

Customer experience Sustained focus on advocacy and awareness initiatives for online safety indicates potential to package, sell digital ethics, compliance training, and customer engagement platforms tailored for brands prioritizing responsible digital interactions.