Strategic Partnerships Leverage recent integrations with POS and software partners (One Plus Two, Rufus Design, Aero Commerce, ShopMate, Hospitality Digital Services) to offer DNA Payments as an embedded all in one payments layer within partner ecosystems, enabling co selling to SMEs.

Omnichannel Advantage Promote DNA's fully integrated omnichannel payments platform as a single, reconciled solution across in store, online and mobile channels to attract retailers and hospitality businesses needing seamless cross channel payments.

Hospitality Focus Capitalize on hardware and checkout innovations (PAX Android POS, Apple Pay Express Checkout) to win hospitality and retail merchants seeking rugged devices and fast digital wallets.

SME Expansion Target the UK and EU SME market with field sales coverage and bundled payment solutions, highlighting cost efficiencies, scalability, and easy integration with existing POS systems and software partners.

Security and Scale Emphasize vertically integrated, secure infrastructure and modern tech stack as a selling point for larger merchants seeking reliability, compliance, and analytics across multiple sales channels.