Strategic Partnerships DNA is part of the Telenor Group and has ongoing collaborations with regional and global players (Elisa, Telia, Hiya, Kyndryl, Google Security Operations, TCS). This presents sales opportunities to offer integrated security, AI-powered protection, cloud transformation services, and joint go-to-market initiatives.

Security & AI Recent launches indicate a strong emphasis on security operations, AI-driven threat protection, and identity solutions for both consumers and SMEs. There is a clear demand signal for advanced cybersecurity, 24/7 monitoring, and AI-enhanced security offerings that can be upsold to DNA’s SME and enterprise segments.

SME Growth DNA has launched AI-enhanced security operations designed for small and medium enterprises, suggesting a served market segment with budget for digital modernization. This creates opportunities to offer cloud, managed security, and efficiency-boosting technologies to DNA’s SME customer base.

Fiber & Connectivity DNA is Finland’s largest fixed broadband operator with ongoing fiber network initiatives and partnerships with network equipment providers. Sales opportunities exist in fiber expansion, network infrastructure, and enterprise connectivity solutions for large premises and campuses.

Digital Workplace DNA emphasizes a modern, flexible, family-friendly work culture with extensive remote capabilities and ongoing employee development. This creates potential for workplace tech solutions, collaboration tools, identity and access management, and IT modernization services to support the distributed workforce.