Mid market scale Target automation and control system integrators and manufacturers in the mid-market segment similar to the company’s size (11-50 employees) and revenue range ($25M-$50M) to tailor scalable industrial solutions and service plans.

Cloud and security Leverage their tech stack emphasis on AWS, Barracuda, and security practices (HSTS) to position advanced cloud-hosted automation and secure remote monitoring, offering SOC 2-aligned services and cloud migrations.

Digital presence Enhance digital sales motion and lead generation through strong website and analytics focus (Google Analytics, JSON-LD, PWA) to optimize demand generation, SEO, and inbound inquiries from manufacturers seeking modernization.

Expand market reach Benchmark against large automations peers by highlighting scalable automation solutions that support growth, energy efficiency, and sustainability initiatives to attract customers across industries looking to optimize production.

Key partnerships Propose value-added reselling or integration partnerships with established players in the automation ecosystem to accelerate customer acquisition, provide complementary offerings, and expand service footprints.