Insights

Market reach DJ City has expanded across multiple Australian states with a mix of retail stores and a growing online presence, indicating a broad customer base and potential cross-selling opportunities between in-store and digital channels.

Pro audio focus As one of Australia's largest suppliers of pro audio and DJ equipment, there is strong potential for upsell on high-margin gear, bundles, and professional-grade accessories to DJs, performers, and venues.

Competitive pricing The emphasis on best advice and lowest prices suggests value-based selling opportunities, including price-led promotions, loyalty offers, and price-comparison-driven campaigns to attract budget-conscious buyers.

SMB tech stack Utilizing Xero, WordPress, and social channels indicates readiness for integrated CRM-driven sales playbooks, lead capture from the website, and automated marketing to nurture both hobbyists and professionals.

Growth potential Revenue range positions DJ City as a scaling business with ongoing hire, online, and retail expansion potential, signaling opportunities for partnerships, wholesale programs, and financing options for larger purchases.

Similar companies to DJ City

DJ City Tech Stack

DJ City uses 8 technology products and services including Xero, Criteo, Sony, and more. Explore DJ City's tech stack below.

  • Xero
    Accounting
  • Criteo
    Advertising
  • Sony
    Audio, Video, Graphics
  • WordPress
    Content Management System
  • DEAR Inventory
    Inventory And Order Management
  • Swiper
    Javascript Libraries
  • Google Sheets
    Office Suites
  • Google
    Search Engines

Media & News

DJ City's Email Address Formats

DJ City uses at least 1 format(s):
DJ City Email FormatsExamplePercentage
First@djcity.com.auJohn@djcity.com.au
100%

Frequently Asked Questions

What is DJ City's official website and social media links?

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DJ City's official website is djcity.com.au and has social profiles on LinkedIn.

What is DJ City's NAICS code?

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DJ City's NAICS code is 44-45 - Retail Trade.

How many employees does DJ City have currently?

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As of July 2026, DJ City has approximately 46 employees across 3 continents, including OceaniaAsiaAfrica. Key team members include Head Of Marketing: L. J. C.Store Manager: A. D.Assistant Store Manager: T. S.. Explore DJ City's employee directory with LeadIQ.

What industry does DJ City belong to?

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DJ City operates in the Retail industry.

What technology does DJ City use?

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DJ City's tech stack includes XeroCriteoSonyWordPressDEAR InventorySwiperGoogle SheetsGoogle.

What is DJ City's email format?

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DJ City's email format typically follows the pattern of First@djcity.com.au. Find more DJ City email formats with LeadIQ.

When was DJ City founded?

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DJ City was founded in 2000.
DJ City logo

DJ City

RetailVictoria, Australia11-50 Employees

DJ City is an Australian retailer focused on professional audio and DJ equipment, serving the DJ and performer community since 2000. It is based in Dandenong, Victoria, and began in Melbourne with stores in Dandenong, Oakleigh, and Ringwood, later expanding to other cities across the country, including Smithfield in New South Wales and Mansfield in Queensland, as well as Richmond in Victoria and Artarmon in New South Wales. The team includes professional DJs, lighting technicians, and audio producers, reflecting close involvement with live performances and the ability to support gigs. 

Its customer base comprises both professional performers preparing for gigs and beginners seeking guidance on gear, with a focus on helping them find appropriate equipment. The business operates a network of retail stores and an online marketplace, and has announced plans to grow its hire department to reach more DJs and performers. It has grown into a significant supplier of pro audio and DJ equipment in Australia.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2000
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    DJ City's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    DJ City's revenue is estimated to be in the range of $1M$10M

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