Aggressive promos Capitalize on their frequent discount campaigns (Cyber Sale, Chasing Sunshine, Early Booking Bonus) to position complementary B2B travel partnerships, cross-promotions with airlines, and bundled excursion add-ons to drive incremental bookings.

All-inclusive value Leverage Divi Resorts’ all-inclusive offering and island variety (five destinations) to upsell group travel packages, corporate retreats, and incentive programs that favor inclusive pricing and streamlined logistics.

Expansion reach Target markets and wholesalers that can tap into their Caribbean footprint across five islands, focusing on cross-sell opportunities for long-stay packages, wedding or honeymoon blocks, and family vacation bundles.

Tech-enabled marketing Engage with their digital spend in ads and tracking by proposing performance-based partnerships, retargeting collaborations, and joint content marketing to boost direct bookings and reduce channel dependency.

Experiential add-ons Explore partnerships with their excursions and private/group activity offerings (e.g., Aruba Nature Adventure) to create bundled experiences for high-margin add-ons, private events, and curated island itineraries for MICE and luxury travelers.