Strategic partnerships Disguise is actively expanding via partnerships, including recent ties with P'tit Clown and ongoing collaborations with Sega for Sonic the Hedgehog and other IPs. These alliances suggest opportunities to position Disguise as a licensed IP partner for co-branded lines and cross-promotional campaigns.

Licensing expansion With a strong track record of licensed costumes and awards, Disguise remains a leading licensee for major brands. Position sales efforts to secure additional licensed properties or renewals, targeting popular franchises with broad retail reach in North America and Latin America.

Geographic growth Disguise serves both American and international markets and has plans to launch in North and Latin America for new lines. Focus on expanding distributor networks and regional e-commerce capabilities to accelerate market penetration in these territories.

Product roadmap Recent product launches include KPop Demon Hunters, Minecraft, and new 2026 lines, indicating a pipeline of trend-driven costumes. Target retailers seeking fresh, theme-led assortments and co-branded product drops aligned to upcoming pop culture cycles.

Financial scale With revenue in the mid-to-high hundreds of millions and a sizable employee base, Disguise offers scale advantages for exclusive SKUs, large-volume retail programs, and targeted promotions. Approach potential buyers with scalable capabilities for year-round and peak-season buys.