Reputation Enhancement Discovery Kingdom, operating under the Six Flags brand, has been recognized as one of the best and brightest companies to work for nationwide, highlighting a strong organizational culture that can be leveraged to promote new employee engagement and loyalty programs.

Innovative Content The recent launch of original horror content 'Come Out and Play' presents opportunities for sponsorships, branded entertainment collaborations, and digital content partnerships aimed at increasing visitor engagement and digital revenue streams.

Revenue Diversification The introduction of paid experiences to offset declining attendance indicates an openness to monetizing additional guest activities, providing opportunities for vendors offering premium attractions, merchandise, or exclusive experiences.

Visitor Retention The new Most Valuable Pass allowing unlimited access across all parks and extending into 2025 and 2026 presents a chance to upsell higher-tier passes, exclusive add-ons, and partner deals targeting repeat visitors and season pass holders.

Leadership Transition With the upcoming CEO change at the end of 2025, there is a strategic window for consulting or service providers to assist in organizational change management, branding, or strategic planning to ensure continued growth and stability.