Expansion Opportunities Discount Power operates in multiple states (Connecticut, Massachusetts, Ohio, Maryland, Pennsylvania) with a low-cost electricity positioning, presenting cross-state upsell potential for existing customers and regional expansion opportunities in adjacent utilities markets.

Loyalty and Rewards The ongoing rewards program offering up to $1200/year and a steady $100/month to customers, plus a broad local merchant network, creates strong cross-sell leverage for bundled services, referrals, and enhanced customer lifetime value.

Charitable Engagement Generate HOPE adds a charitable giving angle that can be leveraged for co-branded campaigns, community partnerships, and targeted CSR-driven sales motions to attract values-aligned customers and improve retention.

Tech and Analytics Adoption of modern tools (Google Analytics, Google Tag Manager, Vue.js, Quantcast) enables data-driven outreach, audience segmentation, and optimization of digital sales funnels to identify high-potential markets and personalize offers.

SMB and Residential Fit With a lean team and revenue in the mid-range, there is a clear opportunity to tailor flexible fixed or variable pricing, value-based plans, and streamlined onboarding to attract small to mid-sized businesses and residential customers seeking cost predictability.