Expansion opportunities The brand has expanded across London and recently added Oxford, indicating a willingness to scale and adopt new markets. This presents cross-location upsell potential, menu localization opportunities, and shared supplier or tech stack efficiencies to improve margins.

Bottomless and brunch Recent launch of bottomless offerings in Soho and Oxford signals a focus on high-margin weekend revenue and increased per-guest spend. Sales teams can target events, group bookings, and influencer-driven campaigns to amplify this attraction.

Digital engagement Early adopter of social media initiatives like Instagram Kits and an emphasis on a themed ‘Instagram universe’ combined with modern web tech indicates a strong digital engagement strategy. This opens avenues for partnerships in social content, influencer collaborations, and data-driven marketing partnerships.

Tech stack leverage Use of Cloudflare, DigitalOcean, and performance/ bot-management tools suggests emphasis on reliability and security. This could be positioned to potential corporate clients for private dining events with secure, high-performance online booking and loyalty integration.

Operational shifts Recent office closures and flagship site shutdowns imply strategic consolidation. This may create opportunities for new equipment procurement, pop-up partnerships, or franchising-like models, as the brand reallocates resources to core growth markets.