Digital Limelight Media (DLM)
Advertising ServicesMichigan, United States11-50 Employees
Digital Limelight Media (DLM) operates in the advertising services space and serves aesthetic practices. The company guides clients through a three-stage process—marketing, lead management, and measurement—aimed at building durable patient relationships. During marketing, DLM seeks to understand the target market and develops branding and a website designed to engage visitors and generate leads across channels such as search, social media, and paid advertising. In the manage phase, the firm uses its proprietary CRM, DLMInsight, to organize leads and coordinate outreach via email, calls, and SMS, improving response times and appointment conversion, while operating from Grand Rapids, Michigan, with a small to midsize team. In the measure phase, it ties ROI to marketing activity through EMR and scheduling-system integrations, tracks patient progression in real time, and benchmarks client performance across more than 120 practices nationwide.
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