Eco Irrigation Growth Target homeowners and small to mid-size commercial sites with DIG's eco-friendly drip irrigation solutions, highlighting water conservation benefits to drive adoption in residential yards, community gardens, and small commercial landscapes.

Battery Controllers Upsell Leverage the 2015 launch of battery-powered multi-station DC irrigation controllers to propose advanced, low-maintenance irrigation automation to customers seeking reliable, off-grid or backup-powered options for remote or hard-to-wire sites.

Expansion Readiness Position DIG as a partner for scale, offering modular drip systems suitable for small gardens up to larger commercial sites, and propose bundled solutions or installer programs to expand reach via distributors and landscape contractors.

Tech Stack Advantage Utilize DIG’s digital presence and forms ecosystem (WordPress, Gravity Forms, YouTube) to nurture leads with educational content, product demonstrations, and tailored promotions, while collecting customer data to refine targeting.

Financial Benchmarking Authenticate sales targets against mid-market peers with similar scale (revenue in the $25–50M range) and tailor pricing, volume discounts, and channel partnerships to win installations on mid-sized residential and commercial properties.