Public Safety OEM Dicke Safety Products serves the public safety industry with a broad product line including roll-up signs, sign stands, barricade lights, safety apparel, and traffic control tools, presenting multiple cross-sell opportunities to agencies, contractors, and utilities.

Mid-market Focus With 11-50 employees and revenue in the 1M–10M range, target mid-sized municipalities and utility contractors who may be consolidating vendors for traffic control goods, safety apparel, and portable signs.

Expansion Potential Recent product breadth from NCHRP-350 compliant portable signs to ladder stabilizing straps indicates capacity to upsell to existing customers with new safety and traffic control solutions as project scopes expand.

Technology Enablement Utilize embedded web technologies and customer-facing tools (oEmbed, JSON-LD, forms and CAPTCHA protections) to enhance e-commerce, product configuration, and lead capture for procurement teams in municipalities and utilities.

Competitive Positioning Position against larger safety vendors by emphasizing specialized work-area and emergency traffic control equipment, quick lead times, and tailored solutions for utility and arborist segments, leveraging the company’s focused product set.