Local reach Leverage Diario SUR’s regional focus in Málaga to offer targeted local advertising campaigns, sponsorships, and community events that resonate with local businesses seeking regional visibility.

Multi-platform Expand value with integrated cross-channel packages across SUR.es, Punto Radio Málaga, SUR in English, and SUR Deutsche Ausgabe to reach diverse audiences and attract advertisers seeking bilingual or multilingual reach.

Digital stack Position offerings around the current tech stack (WordPress, Google Cloud, AdSense, Piwik PRO, Hotjar) to enable data-driven ad products, performance reporting, and personalized audience targeting for advertisers.

Growth potential Highlight mid-sized scale and revenue potential to attract regional brands and SMEs looking for affordable yet credible journalism platforms with measurable ROI.

Sponsorship opportunities Propose sponsored content, events, and branded newsletters aligned with local interests to deepen engagement with Málaga communities and unlock new revenue streams.