Dia & Co

Retail Apparel and FashionNew York, United States51-200 Employees

Dia & Co is a New York–based retail service focused on the plus-size segment, delivering curated fashion and activewear through its own brands and an accessible shopping experience designed to address fit concerns. The company targets women who wear size 14 and up, a group historically underserved by mainstream retailers, seeking options, a welcoming environment, and representation.

Its approach rests on three pillars—curated commerce, community platforms, and advocacy to expand representation—creating products and experiences that reflect the needs of the plus-size community. It operates as a mid-sized retailer within the apparel and fashion industry, seeking to serve the plus-size market more comprehensively. In 2024, Dia & Co was acquired by FullBeauty Brands and its online marketplace was integrated into FullBeauty's digital mall, broadening access to size-inclusive brands.

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