Niche market focus Target hospitality players with cleaning and sanitization needs, emphasizing high-performance warewash, laundry, housekeeping, floorcare and handcare solutions for restaurants and hotels.

Compact team Leverage the small company size (2-10 employees) to position DSI as a flexible, personalized service partner for independent hotels and regional restaurant groups that value responsiveness and bespoke support.

Financial scale Present a mid-market revenue range (10M-25M) as evidence of established operations with room to scale, suggesting upsell opportunities in higher-volume hospitality accounts and multi-site contracts.

Tech-enabled Highlight existing tech stack and digital presence to propose modern procurement, remote support, training, and data-driven cleaning program optimization for efficiency gains.

Competitive framing Position against large suppliers by offering specialized hospitality cleaning solutions, rapid service, and tailored maintenance programs to capture mid-sized hotels and restaurant groups seeking dedicated care.