Insights

Strategic Industry Positioning Destination Canada’s focus on promoting tourism through targeted research and strong public-private sector partnerships presents opportunities for technology providers, data analytics firms, and marketing agencies to collaborate on innovative campaigns and solutions tailored to bolster Canada's tourism appeal.

Digital Engagement Initiatives Recent partnerships with Google Street View and the launch of integrated rewards programs like David Jones Rewards demonstrate Destination Canada's commitment to digital and experiential marketing, creating potential avenues for software vendors and digital marketing agencies to offer enhanced engagement platforms.

Event and Economic Focus Participation in major industry events such as IMEX America and involvement in impactful studies like the Canadian Business Events Economic Impact Study highlight opportunities for event management, venue partnerships, and data-driven tourism strategies tailored for regional development and corporate collaborations.

Growth and Investment Programs The launch of initiatives like the Tourism Sprint Program opens avenues for consulting firms, regional development organizations, and financial service providers to offer support, funding solutions, and destination development expertise to regional tourism bodies seeking to enhance their offerings.

Financial Scope and Reach With a substantial revenue range exceeding one billion dollars, Destination Canada's broad financial capacity indicates potential for large-scale partnerships, sponsorships, and service contracts with companies offering scalable solutions in marketing, technology, or experience development to support national tourism growth.

Destination Canada Tech Stack

Destination Canada uses 8 technology products and services including LeadIn, SparkPost, JD Edwards, and more. Explore Destination Canada's tech stack below.

  • LeadIn
    Advertising
  • SparkPost
    Email
  • JD Edwards
    Enterprise
  • Swiftype
    Enterprise Search
  • Choices
    Javascript Libraries
  • Dojo Toolkit
    Javascript Libraries
  • Akamai Bot Manager
    Security
  • Apache
    Web Servers

Media & News

Destination Canada's Email Address Formats

Destination Canada uses at least 1 format(s):
Destination Canada Email FormatsExamplePercentage
Last.First@destinationcanada.comDoe.John@destinationcanada.com
45%
First.Last@destinationcanada.comJohn.Doe@destinationcanada.com
5%
Last.First@destinationcanada.comDoe.John@destinationcanada.com
45%
First.Last@destinationcanada.comJohn.Doe@destinationcanada.com
5%

Frequently Asked Questions

What is Destination Canada's official website and social media links?

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Destination Canada's official website is destinationcanada.com and has social profiles on LinkedIn.

What is Destination Canada's NAICS code?

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Destination Canada's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Destination Canada have currently?

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As of December 2025, Destination Canada has approximately 272 employees across 5 continents, including North AmericaEuropeAsia. Key team members include President And Ceo: M. W.Senior Vice President | Chief Financial Officer (cfo) & Chief Data And Analytics Officer (cdao): M. F.Owner & Managing Director | General Sales Agent & Programme Lead For National Tourism Offices: B. A. M.. Explore Destination Canada's employee directory with LeadIQ.

What industry does Destination Canada belong to?

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Destination Canada operates in the Travel Arrangements industry.

What technology does Destination Canada use?

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Destination Canada's tech stack includes LeadInSparkPostJD EdwardsSwiftypeChoicesDojo ToolkitAkamai Bot ManagerApache.

What is Destination Canada's email format?

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Destination Canada's email format typically follows the pattern of Last.First@destinationcanada.com. Find more Destination Canada email formats with LeadIQ.

Destination Canada

Travel ArrangementsBritish Columbia, Canada201-500 Employees

At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.

Destination Canada is a Crown corporation wholly owned by the Government of Canada.

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À Destination Canada, nous croyons que le tourisme est source de prospérité et de bien-être pour la population canadienne et qu’il enrichit la vie des visiteurs. Notre mission est d’influencer l’offre et de stimuler la demande dans l’intérêt de la population, des communautés et des visiteurs, le tout grâce à de la recherche d’avant-garde, à un alignement sur les secteurs public et privé et à un marketing du Canada réalisé au pays et à l’étranger. 

Destination Canada est une société d’État appartenant entièrement au gouvernement du Canada.

Section iconCompany Overview

NAICS Code
5615 - Travel Arrangement and Reservation Services
Employees
201-500

Section iconFunding & Financials

  • $1B$10B

    Destination Canada's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Destination Canada's revenue is estimated to be in the range of $1B$10B

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