Mid-market design Design Union is a Chicago-based product design practice with 11-50 employees and annual revenue in the 1M-10M range, appealing to mid-market clients seeking strategic design services from concept through execution.

Strategy to execution Their value proposition spans from strategic planning to nitty gritty product details, indicating opportunities to position UX, industrial design, and product development services to transform ideas into market-ready offerings.

Founder pedigree Founders are IIT Institute of Design alumni, which can be leveraged to target clients who value design pedigree and design-thinking credentials, potentially improving trust and close rates with design-forward organizations.

Tech-enabled workflows Current tech stack includes web technologies and form of CMS/e-commerce tooling, suggesting investment in scalable, design-led digital experiences; cross-sell opportunities for frontend, UX/UI, and design operations enhancements.

Growth-ready positioning Revenue scale and a network of larger competitors as peers imply opportunities to offer scalable design programs, process improvements, and partnerships that support growth without large enterprise commitments.