Boutique firm scale Design Union is a Chicago-based product design practice with 11-50 employees and revenue in the range of 1M-10M, presenting an opportunity for mid-market collaborations with a nimble team and specialized services.

Strategic design strengths Founded by IIT Institute of Design graduates and offering end-to-end support from strategic planning to detailed product execution, making them a potential partner for companies seeking comprehensive design-to-product transformation.

SMB to mid-market focus Revenue size and employee count position Design Union to target mid-market clients in need of design services without engaging large firm overhead, suggesting up-sell opportunities with mid-sized product teams and startups looking to scale.

Tech and presence Utilizes accessible digital tools (Squarespace, Google Workspace, Google Search Console) and modern web technologies, indicating openness to lightweight, efficient engagements and potential for collaborating on digital product interfaces and web experiences.

Competitive landscape fit Operating in a field with large, multidisciplinary rivals yet a focused design practice profile provides an opening to compete on specialization, speed, and client intimacy, offering a path for targeted outreach to firms in architecture, engineering, and product design ecosystems.