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Design Asylum (Irregular Choice) Employee Directory

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

Design Asylum, trading as Irregular Choice, designs and retails fashion footwear defined by playful, unconventional styling. Founded in 1999 by Dan Sullivan, the brand aims to offer standout shoes at accessible prices. Sullivan personally designs all styles to ensure the collection reflects the brand’s distinctive character, with hundreds of new designs developed each season. The brand originated in the seaside town of Brighton and is now based in London, England, operating within the retail apparel and fashion sector.

Irregular Choice has expanded to an international presence, with flagship stores and products available in more than 50 countries. Over the years it has partnered with major brands to release licensed collections, including Scooby-Doo, Transformers, and Justice League, and in 2025 launched a Monopoly collection with Hasbro.

Find Design Asylum (Irregular Choice) employees' phone numbers or email addresses

Design Asylum (Irregular Choice) Global Highlights

Location
Employees

Europe
26

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  • United Kingdom Of Great Britain And Northern Ireland
    26

North America
6

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  • United States Of America
    6

Oceania
5

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  • Australia
    5

Design Asylum (Irregular Choice)'s Leadership

  • Founder And Chief Executive Officer at Design Asylum (Irregular Choice)
    W. C.
    Founder And Chief Executive Officer
    Mobile Phone
  • Store Manager at Design Asylum (Irregular Choice)
    C. M.
    Store Manager
    Mobile Phone
  • Clothing Designer And Manager at Design Asylum (Irregular Choice)
    E. B.
    Clothing Designer And Manager
    Mobile Phone
  • Graphic Artist at Design Asylum (Irregular Choice)
    W. P.
    Graphic Artist
    Mobile Phone
  • Web Administrator at Design Asylum (Irregular Choice)
    G. B.
    Web Administrator
    Mobile Phone

Design Asylum (Irregular Choice) Employee Metrics

100%
50%
0%
2026
2025
  • Retail
  • Information Technology
  • Arts & Design
  • Product Management
  • Other

Contact profiles from Design Asylum (Irregular Choice)

Name
Title
Contact
Location
Last Update
  • Founder And Chief Executive Officer at Design Asylum (Irregular Choice)
    W. C.
    Founder And Chief Executive Officer
    Mobile Phone
    Apr 24, 2025
  • Store Manager at Design Asylum (Irregular Choice)
    C. M.
    Store Manager
    Mobile Phone
    United Kingdom
    Apr 11, 2023
  • Clothing Designer And Manager at Design Asylum (Irregular Choice)
    E. B.
    Clothing Designer And Manager
    Mobile Phone
    United Kingdom, Brighton and Hove
    Aug 01, 2024
  • Graphic Artist at Design Asylum (Irregular Choice)
    W. P.
    Graphic Artist
    Mobile Phone
    Apr 26, 2025
  • Web Administrator at Design Asylum (Irregular Choice)
    G. B.
    Web Administrator
    Mobile Phone
    United Kingdom, England
    Aug 31, 2026

Frequently Asked Questions

What is Design Asylum (Irregular Choice) known for?

Minus sign iconPlus sign iconDesign Asylum (Irregular Choice) was founded in 1999 and operates in the Retail Apparel and Fashion industry. Explore Design Asylum (Irregular Choice)'s company overview page for more information.

What is Design Asylum (Irregular Choice)'s most common email format?

Minus sign iconPlus sign iconDesign Asylum (Irregular Choice) employees' email format typically follows the pattern of Last@designasylum.com. Trying to find reliable and up-to-date employee contact data? Find more Design Asylum (Irregular Choice) email formats with LeadIQ.

How many employees does Design Asylum (Irregular Choice) have currently?

Minus sign iconPlus sign iconDesign Asylum (Irregular Choice) has approximately 18 employees as of September 2026. These team members are located across 3 continents, including Europe, North America and Oceania.

Who are Design Asylum (Irregular Choice)'s key employees and leadership?

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As of September 2026, Design Asylum (Irregular Choice)'s key employees include:

  • Founder And Chief Executive Officer: W. C.
  • Store Manager: C. M.
  • Clothing Designer And Manager: E. B.
  • Graphic Artist: W. P.
  • Web Administrator: G. B.

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