Expansion & Events DenMat/Clinician's Choice engages in ongoing education and events, including a 10th Annual Aruba Dental Conference with scheduled speaker lineup for 2026. This presents a sales opportunity to sponsor, exhibit, or run hands-on demos at major conferences to reach dental professionals directly and drive product adoption.

Product Portfolio Growth Frequent product launches and expanded shade ranges (Evanesce Silk) indicate an active product development cycle across Restoratives, Whitening, Impressions, and Infection Control. Sales opportunities exist for upselling new and expanded lines to existing distributors and dental practices, including bundled solutions.

Direct-to-Professional Model With direct-to-dental professionals in the U.S. and distribution globally, Clinician's Choice can leverage existing relationships to upsell premium consumables, lab partnerships (Lumines), and patient-facing products (Lumineers, Snap-On Smile), while exploring additional distribution channels in underserved regions.

Education & CE As an AGD PACE certified CE provider offering courses in Soft Tissue Management and Minimally Invasive Smile Design, there is an opportunity to bundle product demos with CE programs, converting attendees into product users and driving adoption of new technologies.

Technology & Data Readiness A tech stack including Salesforce, Shopify, WooCommerce, and OneTrust suggests readiness for advanced CRM-based segmentation, e-commerce enablement, and compliance. Targeted sales motions can leverage your data for account-based outreach, cross-sell across product lines, and optimized digital marketing to drive growth.