Strategic partnerships Dekoruma recently joined the Blibli-Tiket Group, backed by Ranch Market, Tiket.com, and Blibli. This creates cross-sell opportunities with large retail and online platforms to expand product categories, checkout experiences, and customer acquisition channels.

Omnichannel expansion With 45 standalone stores and a thriving online presence, there is potential to optimize store-to-online integrations, implement localized promotions, and leverage data from both channels to boost conversion rates and average order value.

Fintech-enabled sales The BNPLaaS partnership via Deko enhances checkout capabilities. This opens opportunities to upsell higher-margin design services, premium furniture lines, and bundled home solutions to customers who prefer flexible payments.

Design-led services Dekoruma has launched thudio for digital interior project management and Dekoruma Property. There is potential to monetize professional services through cross-sell to existing furniture customers and partner with real estate developers for model homes and show units.

Localization and affordability A focus on local tastes and space-saving, affordable solutions positions Dekoruma to target mid-market segments, collaboration with local manufacturers, and promotional campaigns highlighting value-driven bundles to drive higher repeat purchases.