Expansion opportunity Multiple locations with a second retail presence in Ada indicate growth and potential cross-sell of flooring, countertops, and tile products to both new and existing builders and retail customers.

Commercial focus A robust commercial division serving all of Michigan suggests a strong B2B sales channel; target construction firms, property managers, and commercial developers for large-scale flooring and tiling projects.

Mid market potential Revenue in the 10M-25M range positions Degraaf Interiors as a mid-market player with room to scale; tailor value propositions around turnkey flooring solutions for production builders and remodel customers.

Tech-enabled selling Utilizes a diversified tech stack (WordPress, MySQL, Google Cloud, CRM and marketing tools) that can be leveraged to streamline lead capture, project management, and personalized marketing for both residential and commercial segments.

Event engagement Recent participation in events signals openness to relationship building; leverage trade show and community events to generate high-intent leads, partnerships with builders, and showroom traffic.