Innovative Product Launches Deft Research is set to launch its MAPD Disruption Tool in October 2026, providing a new solution for analyzing plan performance and benefits changes, which could appeal to healthcare insurers and plan providers seeking competitive insights.

Strong Industry Focus Specializing in healthcare market research, Deft Research offers tailored solutions and syndicated data that can support healthcare organizations in identifying growth opportunities and improving member engagement strategies.

Strategic Acquisition The recent acquisition by Integrity Marketing enhances Deft Research’s market positioning and resources, creating opportunities for expanded product offerings and cross-selling to a broader client base within the healthcare industry.

Growing Revenue Base With an estimated revenue between 10 and 25 million dollars, Deft Research demonstrates solid market presence with potential for further growth through targeted sales efforts and leveraging new product developments.

Technology Adoption Utilizing a tech stack that includes tools like Google Maps, LinkedIn, and Google Tag Manager, Deft Research emphasizes data-driven marketing and analytics, providing opportunities for digital engagement strategies and client targeting.