Clinician Workflow Access DeepIntent’s Epocrates integration and EHR-focused partnerships enable programmatic healthcare advertising to run within clinician workflows. This creates sales opportunities with pharma, biotech, and medical device brands seeking point-of-care or in-workflow messaging, leveraging Epocrates’ clinician network and OptimizeRx’s EHR data reach.

Premium Inventory Sales Private Marketplace deals with verified live inventory across major publishers offer transparency and brand safety. Use this to upsell premium, time-sensitive campaigns to healthcare brands and agencies seeking reliable inventory around events or high-visibility periods.

AI Powered Advantage Helix AI launch signals a differentiated AI-enabled capability for planning, activation, and optimization at scale. Target enterprise healthcare advertisers that need rapid experimentation and personalized campaigns, positioning Helix as the core driver for faster ROI with pilot programs.

Omnichannel Health Reach The platform unites media, identity and real-world clinical data to enable privacy-safe omnichannel campaigns across every screen. Present to marketers looking to consolidate budgets across display, video, social, search, and connected TV in a single solution.

Growth Momentum Recent leadership moves and renewed marketing momentum signal a stronger go-to-market focus. Leverage this to approach large healthcare brands and agencies with updated roadmaps, co-marketing opportunities, and expanded product capabilities such as PMP, POC inventory, and Helix AI.