Healthy positioning Target retailers and venues prioritizing non-alcoholic options by highlighting Days as a 100% beer, 0% alcohol offering with a focus on social occasions, suitable for bars, supermarkets, and event venues seeking inclusive beverage menus.

Retail availability Leverage Day’s presence in major grocers and online channels (Waitrose, Tesco, Sainsbury's, Ocado) to propose cross‑category partnerships, display programs, and promotional campaigns that boost NA beer visibility and repeat purchase rates.

Sustainability appeal Position Days as a B Corp aligned brand to approach sustainability‑mocused buyers and corporate gifting programs, offering brand storytelling that resonates with ESG initiatives and consumer trust.

Digital engagement Utilize Days’ tech stack and social channels (Shoplift, Unbounce, Google tools, TikTok) to support targeted demand generation, influencer collaborations, and measurable pilot programs with retailers seeking digital proof of concept.

Growth potential With a mid‑sized team and $100M‑$250M revenue signals, pursue expansion into convenience channels, vending, and hospitality partnerships where NA beer options are in demand, supported by scalable manufacturing and distribution narratives.