Strategic Affiliation Daymark Realty is wholly owned by Coastal Credit Union, presenting a potential cross-sell opportunity to Coastal members for real estate services and exclusive 4.5% listing benefits that could be highlighted in joint marketing.

Triangle Market Focus Target buyers and sellers within the Raleigh-Durham-Chapel Hill corridor and surrounding towns where Daymark operates, leveraging local knowledge and premium listing services to win listings from competitors in the Triangle region.

Premium Service Advantage Leverage Daymark’s all-inclusive 4.5% listing service with no transaction fees and complimentary photography, virtual tours, and staging consultations as a differentiator to attract value-conscious clients who seek high-end presentation without extra costs.

Financial Incentives Promote the Daymark Advantage rebate program for homebuyers, in collaboration with Coastal membership benefits, to attract clients who are price-sensitive and exploring financing options in a competitive market.

Technology & Analytics Utilize Daymark’s digital stack (Google Analytics, conversion tracking, JSON-LD, and targeted advertising) to identify high-intent neighborhoods and optimize lead generation campaigns, while aligning with Coastal Credit Union’s digital banking ecosystem for integrated marketing.