Audience Scale DAX is the largest digital audio advertising platform in the UK and among the largest globally, with access to over 130 million people. This presents a substantial reach for brands seeking broad awareness across music streaming, podcasts, and connected radio.

Premium Inventory DAX partners with high-profile publishers and podcasts (iHeart, Sky, ITV, Deezer, The Athletic, and Global’s own brands). This enables premium brand placements and trusted environments suitable for advertisers aiming for premium placements and measurable impact.

Programmatic Capabilities With a focus on programmatic audio and outdoor advertising, DAX offers scalable, data-driven buying. Sales opportunities exist in agencies and brands seeking efficient, real-time bidding, audience targeting, and cross-channel activation.

Global Expansion Launched in the U.S. in 2017 and backed by Global’s media ecosystem, DAX has international reach. This supports cross-border campaigns, regional case studies, and multi-market sponsorships appealing to global brands.

Tech & Analytics DAX leverages a robust tech stack (GA4, Google infrastructure, Redis, Python) for measurement and optimization. This enables data-informed storytelling, performance dashboards, and clear ROI messaging to prospects and clients.