Davis Sensory Institute
Market ResearchCalifornia, United States2-10 Employees
The Davis Sensory Institute (DSI) is a sensory and consumer research partner based in Davis, California. With roots in more than 25 years of academic work at the University of California, Davis, DSI emphasizes rigorous, theory-driven research to generate reliable and actionable insights for food, beverage, cosmetics, personal care, and medical products. The firm offers in-house capabilities for discrimination testing, descriptive analysis, consumer testing, category appraisals, and advanced analytics, supported by a broad respondent database and testing networks both domestic and international. In addition to conducting studies, DSI helps clients strengthen their internal sensory programs by auditing systems, training internal panels, and implementing risk profiling, and it develops custom analytical approaches tailored to each client's challenges to translate data into strategic decisions.