Dave's Killer Bread (Flowers Foods)

Food and Beverage ManufacturingOregon, United States201-500 Employees

ABOUT: Dave’s Killer Bread is the best-selling organic bread brand in the U.S. The pioneer of organic seeded whole grain breads, its power-packed nutrition, no artificial anything, and outstanding taste and signature texture stands out, shaking up the stale bread category and dramatically outperforming the competition in both the conventional and organic bread categories.

PRODUCTS: Dave’s Killer Bread offers 17 varieties of whole grain organic bakery products with widespread distribution across the U.S. and Canada. All products are Certified USDA organic and Non-GMO Project Verified with no high fructose corn syrup, artificial ingredients or preservatives.

HISTORY: Founded as Nature Bake in 1955 by the Dahl family, the company assumed the name of its best-selling variety, Dave’s Killer Bread, after it was an instant hit at the Portland Farmer’s Market where it launched in 2005. The bread was named after Dave Dahl, who was welcomed back to the family bakery by his brother Glenn after 15 years in prison. Dave’s recipes and story of redemption set the bread apart; his guitar-playing likeness is featured in the company logo and on product packaging.

DEEP VALUES: Dave’s Killer Bread is built on a foundation of social responsibility and a deep belief that everyone is capable of greatness – one in three of its employees has a criminal background. The company is committed to inspiring other businesses to become Second Chance employers, based on the belief that business has the power to create meaningful, lasting change. It established a foundation, Dave’s Killer Bread Foundation, to power Second Chance employment. Dave’s Killer Bread also sponsors the annual Second Chance Summit in Portland, Ore., gathering nonprofits, government officials and business to discuss the merits of employing people with criminal backgrounds, and exploring the positive impact on individuals, community and businesses.

LEADERSHIP: John Tucker, CEO and President

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