Privacy First Datos offers anonymized, privacy secured clickstream data at scale licensed to clients seeking trustworthy signals in a dynamic digital marketplace. This makes it suitable for marketers, product teams, and risk and compliance functions needing compliant consumer insights.

Ecosystem Synergy As a Semrush company with an investor and partner history, Datos can leverage Semrush's customer base to cross sell and integrate clickstream data into dashboards, boosting competitive intelligence and audience insights.

Global Reach With offices in New York, Spain, and Germany, Datos can accelerate regional expansion across Europe and North America, focusing on privacy conscious data products and localized support.

Mobile Insights The combination of desktop and mobile browsing data enables cross device insights and attribution, appealing to mobile first advertisers, app developers, and analytics platforms seeking holistic audience intelligence.

Scalable Offering A lean team and modest revenue position Datos to offer scalable data licensing models, API access, and packaged datasets to mid market brands and growing tech platforms, with potential to evolve into enterprise grade offerings.