New leadership With a new president appointed in January 2026, there is an opportunity to engage the executive team on strategic upgrades, product partnerships, and expanded service offerings to support growth initiatives.

Product expansion Recent launches including EZ VFD family, MicroDrives, and 700 series DC motor controls indicate a broader product roadmap that can be pitched for cross-sell of drives, accessories, and integrated control solutions.

Regional growth Hiring an Eastern US Sales Manager in 2025 suggests a focus on expanding regional coverage, presenting a chance to propose channel partnerships, co-marketing, and targeted OEM opportunities in the Eastern market.

Mid-market focus Revenue in the 25 to 50 million range and a lean employee base imply a need for scalable, cost-effective automation solutions with strong service support, ideal for packaged control systems or retrofit opportunities.

Sustainability and efficiency Continued emphasis on improving quality, efficiency, and service aligns with selling energy-efficient drives and motor control solutions that reduce downtime and total cost of ownership for customers across manufacturing verticals.