Marketing & Audience Dance/USA has a track record of collaborating on marketing and audience engagement and runs national events. This points to a need for ongoing marketing support, audience development campaigns, and sponsorship recruitment services. Potential sale opportunities include marketing automation, digital advertising, analytics, website optimization, and sponsor services tailored to arts nonprofits.

Event Tech & Production Active events cadence including conferences and forums suggests demand for event technology, streaming or hybrid production, attendee management, sponsorship tracking, and CRM integration with event platforms.

CRM & Fundraising As a mid sized nonprofit with revenue in the one to ten million range, Dance/USA could benefit from modern donor management, CRM integration with the Microsoft ecosystem, and grant management to optimize fundraising and reporting.

Program Management Past initiatives include fellowships and program support; opportunities exist to offer program management software, grant tracking, reporting, and workflow automation to support fellowships and national service programs.

DEI & Accessibility Dance/USA emphasizes inclusive and equitable dance; this aligns with needs for DEI training, accessibility auditing and compliance, and content accessibility improvements for events and digital platforms.