Market reach Dan Henry Distributing serves over 900 locations in the Mid-Michigan region, presenting a broad retail footprint and robust distributor capacity for beverage brands seeking regional expansion and shelf presence.

Brand portfolio Representing 400+ beverage brands across major breweries and categories, there are abundant cross-selling opportunities with retailers looking to diversify beer, craft, and import offerings.

Revenue scale With annual revenue in a $10M–$25M range and a mid-size employer base, there is room for growth initiatives, new brand acquisitions, and expanded regional partnerships to boost volumes.

Technology footprint Utilizing Wix eCommerce, Google Workspace, and cloud services indicates a modernization baseline that can support streamlined onboarding for new brands and digital collaboration with suppliers.

Partnership potential Strong ties to major national and international brands (e.g., Heineken, MillerCoors, AB InBev) and a local employment footprint position Dan Henry Distributing as a reliable partner for brand sakes, promotions, and co-op marketing in Michigan.