Small but nimble A boutique PR firm with 2-10 employees, offering strategic counsel, messaging, media relations and digital services. Potential upsell from larger firms by highlighting agility, customization, and senior-level expertise for targeted Washington, DC outreach.

Government and policy focus Strong positioning in public affairs and government relations with experience across technology, defense and security, energy, education, and global affairs. Sales opportunity to partner with clients needing DC regulatory and policy navigation, including startups seeking government-facing visibility.

Revenue scale and roles Reported annual revenue in the mid-range of small agencies, suggesting opportunities to expand services for existing clients or cross-sell digital, content, and event management to grow wallet share within the current client base.

Founder-led credibility Founder and CEO Dale Curtis brings over 25 years of Washington communications experience, which can be leveraged in high-touch engagements and senior-level retainers for complex public affairs campaigns.

Technology stack and data Uses common industry tools (Squarespace, Google Analytics, Google Search Console) indicating openness to digital and performance-driven PR offerings. Upsell analytics-driven reporting, performance dashboards, and strategic digital media optimization.