Disinfection edge Dakota Safety markets CASPR Group disinfection systems with a 99.9% effectiveness against COVID-19 and other pathogens, presenting a compelling cross-sell opportunity to customers seeking enhanced indoor air and surface hygiene alongside traditional fall protection products.

Integrated safety solutions With a portfolio spanning non-penetrating guard rails, fixed modular guardrails, dock gates, mezzanine gates, and access ladders, there is potential to position Dakota Safety as a single-source provider for comprehensive safety retrofits and facility upgrades.

Targeted sectors Focus on warehouses, distribution centers, manufacturing facilities, and construction sites that require both fall protection and robust disinfection capabilities to minimize downtime and meet strict safety and sanitation standards.

Digital outreach Leverage existing tech stack (Google Ads, HubSpot Analytics, Shopify reviews) to run targeted campaigns around safety compliance, facility hygiene, and regulatory standards, while using CRM insights to identify cross-sell and upsell opportunities.

Growth potential With a small to mid-size employee base and revenue in the lower end of the range, there is capacity for rapid expansion through strategic partnerships, channel programs, and occupancy/asset safety upgrades that align with greater pandemic-era hygiene priorities.