Pastel Niche Leader Establish the store as a premier pastel destination by highlighting the largest selection and ongoing sales to attract dedicated artists, schools, and studios for repeat purchases.

Online Growth Engine Utilize Squarespace Commerce and Google Analytics to optimize the online shopping experience, build targeted pastel bundles, and run retargeting campaigns to convert online visitors into customers.

Local Partnering Leverage the Mount Vernon location to forge partnerships with local art clubs, schools, and studios for group buys, workshops, and bundled pastel sets.

Brand Partnerships Seek collaborations with pastel brands and distributors to broaden the open stock and exclusive bundles, expanding appeal to both hobbyists and professional artists.

Expansion Pathways Explore diversification into related art supplies and B2B channels to scale revenue with a lean team.